How to Sync Customer Email & SMS Consent from Shopify to Salesforce

Managing customer communication preferences plays an important role in running compliant and effective marketing campaigns. When consent is captured in Shopify, it must reflect correctly in the CRM to avoid confusion. With Shopify to Salesforce, subscription data moves automatically between systems. The Shopify Salesforce subscription sync ensures marketing teams always see accurate and updated email and SMS consent information.

In this step-by-step guide, we will create a customer in Shopify and verify how the selected subscription preferences update inside Salesforce.

Step 1: Log in to your Salesforce & in App Launcher, search for “HIC Sync Made Easy” and click on it.

Step 2: Go to your Shopify store and create a New Customer.

Step 3: Enter all required customer details, including email and phone number, then select the checkboxes to opt in for marketing emails and messages, and then click on Save.

Step 4: Copy the “Shopify ID” from the above URL, and search it in Salesforce.

Step 5: Open the Accounts record in Salesforce by clicking on it.

Step 6:  In the Details section, you will see the two fields that we mapped for Email Marketing Consent and SMS Marketing Consent synced as “Subscribed” in Salesforce.

Conclusion

When subscriptions update automatically, teams no longer need to cross-check multiple platforms before launching campaigns. With Shopify Salesforce integration, consent selected in Shopify reflects accurately inside Salesforce. The Salesforce Shopify connection ensures both systems stay consistent. Using Shopify email sms subscription sync, marketing preferences remain clear and reliable, helping teams confidently communicate with customers without confusion.