In 2023, the e-commerce industry is expected to continue to grow at an exponential rate, with more and more businesses launching their own online stores.
To Keep up with the competition, Shopify store owners must adopt new strategies and tactics to attract and retain customers. It means not only taking care of sales and marketing but also planning for design and development.
So, in this blog today, we’ll discuss seven essential things that Shopify store owners must do to succeed in 2023. Lets’s begin.
1. Optimize for mobile
With more and more people shopping on their mobile devices, it’s essential for Shopify store owners to optimize their websites for mobile. This means using a mobile-responsive design, optimizing page speed, and simplifying checkout processes for smaller screens.
2. Optimize Core Web Vitals
Optimizing your Shopify store’s core web vitals is essential for improving your website’s ranking on Google. By implementing this process, you can enhance your site’s performance, improve your customer acquisition efforts, and increase conversion rates.
To optimize your store’s core web vitals, you can take various actions, such as using a caching solution and eliminating render-blocking resources. You can also use Google’s tool to obtain a score and collect field data.
3. Embrace new technologies
In the technology-driven era, it is important for Shopify store owners to remain current with trending technologies. This could include integrating augmented reality into their product pages, chatbots to improve customer service, and exploring new payment options like cryptocurrency.
4. Headless storefronts
Going headless can help you have complete flexibility to create custom touchpoints throughout the customer journey. This means you can design a unique website that caters to your customer’s specific needs, without being constrained by design or development limitations.
Additionally, you’ll be able to decouple the back end of your store from the front end, allowing you to customize each part of the experience separately.
5. Invest in SEO
The good old Search engine optimization (SEO) still plays a huge role in driving organic traffic to your Shopify store. Shopify store owners can improve their SEO by optimizing their website structure, using relevant keywords, and creating high-quality backlinks.
6. Checkout Upsells
Shopify merchants can leverage Checkout upsells to increase their average order value (AOV) by suggesting complementary products to customers during the checkout process.
In fact, Shopify offers a new feature called Checkout Extensibility that allows businesses to add customizations to the checkout page, including upsell offers, without requiring extensive development work.
7. Focus on sustainability
With growing awareness of environmental issues, Shopify store owners can differentiate themselves by prioritizing sustainability in their business practices. This could include using eco-friendly packaging, partnering with sustainable suppliers, and donating a portion of profits to environmental causes
Wrap-Up
And this wraps our today’s blog. We hope the insights shared help you boost your customer experience in 2023. Also, to build stronger customer relationships, do not forget to connect your Shopify store with Salesforce CRM with the Sync Made Easy app. Visit Salesforce AppExchange to install the app today!
