The changing e-commerce scenario has induced a struggle for retailers. But many retailers are still thriving on this wave of change by adapting to the changes and forever evolving the way their business operates. Innovation with adaption to the changing realities has helped these businesses to grow despite the hurdles.
With the advent of mobile shopping, the expectations of customers have changed, CRM integration is great when it comes to organizing customer details and keeping track of sales, etc, but it is not very apt for managing dynamic changes in retail execution. A tailor-made solution is needed for retail execution.
Before we dive into how you can improve your retail execution let us first understand what it is.
What is retail execution
In a nutshell, retail execution aims to build a strategy that ensures that the right product is put on the right shelf at the right time. Adaptability is the key to a successful retail execution strategy.
With a good retail execution platform, you can –
- Have a comprehensive track of products from the storehouse to the front door
- Manage and track team impact on the process
How Salesforce Retail CRM solution can help
Salesforce retail CRM is a platform on Salesforce Consumer Goods Cloud that easy-to-use and offers flexible functionality for order management, supply chains, and fulfilment. It breaks down complexities faced by retailers while offering great insights for the best future plan. The Salesforce Retail CRM can help retailers with the following –
1. Better use of Einstein AI
It has a tendency to enhance adherence and product distribution. Inventory, planogram, and vending compliance assessments are made simple via the cloud-based totally photograph popularity and object identification era of Einstein’s vision.
2. Customer Insights
A unified view of all customer data across all channels provides deep insights. The combination of these insights and data from the store can help retailers identify key trends and spending patterns of customers to come up with better marketing strategies.
3. Efficient Time Management
Professionals can focus more on building customer relationships than auditing. The need for manual counting and data entry for a sales representative is erased, all thanks to Salesforce Retail Execution.
4. Real-time Visibility
Salesforce Retail provides you with real-time visibility into your business via its intuitive but effective interface. You can view reports or create custom reviews on any element of your business through integration with other apps.
5. Better Customer Engagement
Shops can use Salesforce to provide shoppers with what and offer a customized buying experience that shows them exactly what they are searching for. With Salesforce, stores can get entry to predictive insights that can help them anticipate client wishes and offer applicable pointers. This lets stores enhance their product display and placement while growing sales at the same time.
Wrap up
Hope you found the write-up interesting. We will keep posting interesting bits of information for you. Now is the time to take your store online with Shopify to increase sales and enter the e-commerce world. Integrating the store with Salesforce, the CRM leader can take it to new heights.
Sync Made Easy easily integrates your Shopify store with Salesforce for all your CRM needs. Visit AppExchange to install the app today!
