Your Shopify store is driving high traffic but this traffic is not converted into Sales.
If you are facing a similar situation, it’s time to introspect and objectively evaluate the potential causes.
Assuming your store is driving the right traffic, figuring out why these visitors are not purchasing from your store is quite important for not to lose out on potential sales.
So, in this blog today, we’ll explore the reasons that could be the root cause of low conversions and what you can do to fix them.
So, let’s begin!
Finding the reasons
To know the reasons for low sales despite traffic, here are some questions you must ask yourself.
- Are you getting high-quality traffic?
- Is your advertising copy in line with the products you are offering?
- Are you targeting the right product to the right audience?
- Is your website compatible with all devices?
- Is your homepage compelling in terms of content and design?
- Are you gathering feedback and capturing emails to nurture customers?
Answers to these questions will reveal the reasons why your Shopify store is not making enough sales.
Meanwhile, here are some ways you can improve the conversion rates of your Shopify store.
Check your Navigation menu for ease of use
Easy navigation is one of the important things that matter when a customer visits a website. Without a well-defined navigation design, visitors get confused and often leave the site within a few minutes of landing on the page.
To ensure your navigation is easy to use, look into your website as a first-time visitor. The header navigation and footer navigation guide a customer from the landing page to product pages to checkout pages.
Also, make sure to add the About us page, FAQ, Contact Us, Support, or Help page right on the header navigation menu to help customers browse through your website smoothly.
Besides, you can move your non-essential pages like Exchange and Returns, Testimonials, Terms and Conditions, etc. to the footer section as most customers tend to visit that section also.
Work on your Homepage’s look and feel
The homepage represents your business. So, it is extremely essential to design a homepage that reflects your brand and impresses a customer to continue shopping on it.
Ask yourself, is your homepage appealing and feels professional?
If not, below are a few things you can do to improve your homepage-
- Check out any typo errors to avoid looking unprofessional and inexperienced.
- Choose a color palette and theme wisely that reflects your brand image and looks impressive.
- Ensure that you add a compelling Call to Action.
- Make sure your content on the page is persuasive, crisp, and to the point.
- Display customer reviews and popular products to win trust.
Leverage Analytics to find where you are losing customers
Turn into your data to know the specific areas where your potential customer are struggling. Tools like Google Analytics, are extremely useful in showing the conversion rates.
You can break down the purchasing journey into various stages such as, ‘Added to Cart’ and ‘Proceeded to Check out’ etc. This will you help to figure out how many customers abandoned purchases and at which stage.
You can now know whether a customer is dropping out because of pricing issues, product issues or if they are having any problems with payment methods, depending on the page they left.
Wrap up
Apart from these, you can also sync your store with a CRM, like Salesforce, to access all your business objects in one unified platform and leverage the power of Salesforce to boost sales.
You can install the Sync Made Easy from Salesforce AppExchange to connect your Shopify store with Salesforce in seconds and get a real-time sync of your Shopify records. Click here for a demo!
