The E-commerce industry is in the blooming phase and the predicted forecast over the next years is to reach about 8.1 trillion dollars by 2026. Investing in e-commerce is the perfect choice at this point. You must know that an e-commerce tech stack is the collection of software and hardware that powers an online store.
The eCommerce technology stack encompasses the various technologies utilized by businesses to manage their operations. A well-designed eCommerce tech stack is essential for the success of your business, offering a wide range of benefits such as time savings, financial insights, and customer data that will drive your future business decisions.
Once you have established your eCommerce tech stack, shifting your focus to core business functions is essential. Third-party solution plays a significant role in achieving success in eCommerce projects. While there are numerous options available in the market, it’s important to tailor them to meet your specific business needs.
We will make you take a closer look at the four prominent components, below with notable impact on your business.
1. Virtual Storefront Solution
The first thing to add to your tech stack is the e-commerce store. Amidst the plethora of available platforms, the best e-commerce store we can suggest to you is Shopify which is vital for the growth and development of your business in the realm of e-commerce.
The driving force behind virtual sales is the user-friendly and enjoyable shopping experience. It has been observed that customers abandoned their shopping carts because of many reasons and an unhappy shopping experience is one of them. Shopify is a powerful e-commerce platform with its all-in-one solution, it provides website hosting, a wide range of useful plugins, and an intuitive site builder that requires minimal web development skills.
2. Online Payment Processor
Now you have to think about the payment methods. You will find plenty of them, but you need to pay attention to each specific feature like accepted payments, fraud protection, and ease of integration. Shopify has its paybill feature and you can think of this feature as well.
3. Marketing software
Both Salesforce and Shopify offer marketing automation software, but determining which one is the best depends on your specific business needs and requirements. Salesforce’s marketing automation software, known as Salesforce Marketing Cloud, is a comprehensive solution that allows businesses to create, automate, and personalize marketing campaigns across multiple channels. Shopify, on the other hand, provides marketing automation capabilities through its Shopify Email and Shopify Flow tools.
To determine the best option for your business, there are many factors that you need to consider. You need to determine your budget, the complexity of your business needs, and specific feature and functionality important to your business needs. It is important to evaluate both the platform and also the other platforms available in the market. It is suggested that you should take the decision as per your business requirements.
4. CRM software
Salesforce offers a wide range of CRM features, including lead management, customer relationship management, sales forecasting, and customer support. To take the benefits of Salesforce with your Shopify store, you need to download Sync Made Easy from the App Exchange. The power of Shopify with Salesforce can be experienced in business growth by leveraging this tool.
Wrap-UP
Although there are numerous elements to consider for your e-commerce tech stack, but with the aforementioned elements you can make a solid roadmap for successfully launching your e-commerce platform.
Stay tuned for more insightful content and don’t forget to install the Sync Made Easy app from Salesforce AppExchange to enhance your experience. Install it today!
