In 2023, the e-commerce industry is expected to continue to grow at an exponential rate, with more and more businesses launching their own online stores. To Keep up with the competition, Shopify store owners must adopt new strategies and tactics to attract and retain customers. It means not only taking care of sales and marketing […]

Shopping online has become increasingly popular over the years and recently there has been a drastic shift in consumer behavior. As the trends in consumer behavior continue, the need for an effective customer relationship management (CRM) solution becomes increasingly crucial for knowing your customers well to deliver exceptional experiences. Choosing the right CRM for your […]

The changing e-commerce scenario has induced a struggle for retailers. But many retailers are still thriving on this wave of change by adapting to the changes and forever evolving the way their business operates. Innovation with adaption to the changing realities has helped these businesses to grow despite the hurdles. With the advent of mobile […]

In advance of Dreamforce to be held next week, Salesforce has added new automation features to its Clouds and Mulesoft, also known as the Customer 360. These updates will help Shopify store owners automate various tasks such as- Empower the sales team to leverage the advantage of bots answering queries Equip the marketing team to […]

Automation is the new-age solution for eCommerce businesses to cope with the growing demand by scaling up the internal processes and boosting efficiency and productivity. According to the latest Statistics, Automation help in increasing sales, thereby improving the ROI of your business. So, if you are wondering how to automate your Shopify store, head over […]

The inflation in 2022 is hitting businesses hard! Inflation induced by the global supply chain crisis is causing a dip in consumer spending. Not only this, but it is also affecting their shopping behavior by changing what they buy and where they buy. Recently, Shopify announced that it witnessed weaker than expected results for Q2-2022 […]

The key philosophy of running a successful business is keeping Customers above everything. Businesses cannot survive if they cannot attract and retain customers. To reap maximum potential revenue, businesses not only should acquire new customers but also turn each of them into loyal customers. To retain or maintain loyal buyers, businesses must clearly understand the […]

Your Shopify store is driving high traffic but this traffic is not converted into Sales. If you are facing a similar situation, it’s time to introspect and objectively evaluate the potential causes. Assuming your store is driving the right traffic, figuring out why these visitors are not purchasing from your store is quite important for […]

If you take a stroll at different e-commerce stores, you will find that every online store has put out the best discounts possible to lure in more customers. It is generally believed that the cheaper the price you offer, the more the shoppers will buy your product. Many businesses worry that selling at higher prices […]

If you are new to Shopify, you must be dealing with heaps of tasks that might leave you scratching your heads. And, there are possibilities that you might make some mistakes that could impact your sales. As Shopify has become a niche platform for companies to build and grow their online store backed by massive […]

Generating sales is one important process that keeps the business running. And to get more sales, you need effective strategies that deliver. While planning sales strategies, you can take the help of tools that promise to boost your Shopify sales. So we, as your true Shopify-Salesforce integration partner, have picked the five best tools that […]

Did you know around 80% of customers say connecting with companies is equally important as the products or services they receive from them? Online shopping is gaining more pace in 2022. In such times, businesses can achieve success only by understanding customers’ expectations and delivering impactful experiences while utilizing the right set of tools. So, […]

The big Black Friday sale day is upon us, and the Shopify store owners are all beefed up with all the necessary tools and strategies to register skyrocketing sales this season. Motivated by 2020’s insane growth in eCommerce sales on Black Friday and Cyber Monday sales, Online retailers expect to be doing good business this […]

Keeping a watch on the latest market trends is quite useful for eCommerce businesses. As online retailers, you would like to leverage those trends for driving growth for your business. Before you start chalking out new marketing strategies, you must analyze those trends diligently for your marketing campaigns to be effective. So, We have put […]

Accounting is a complicated yet crucial part of a business to manage, track and optimize the growth of your business. The accounting process can be very time-consuming but it holds the key to the growth of your business. So, if you want to spend more time on business and less on bookkeeping, then a good […]

Exploring best CRM for your Store To begin with, let us acknowledge that CRM provides a wide range of benefits. Firstly, using a CRM, you can target unique customers and have better cross-selling opportunities as CRM stores customer data with records of their browsing preferences. Secondly, you can have a stronger improved relationship with customers […]

Willing to boost Shopify sales in 2021? We have come up with top reasons that are coming in your way of success. We all know that having a Shopify store is not an easy task, but you can ace this game if you know how to play it! So, today we are here to share […]

The pandemic has made the customers shift to digital platforms for their necessities on a large scale. Thus, you need to gear it up to fulfill each requirement that may occur from the customer-end. The ordering and fulfillment process can either make or break your relationship with your customers. Hence, you need to market your […]

Are you looking for tips that will help your Shopify store grow? You have come to the right place! Today we are going to share with you the top 5 tips that have helped Shopify store owners get success. So, let’s dive straight into these tips: Make your Shopify store mobile-friendly One tip that will […]

Ever wondered what changes you will be seeing in the eCommerce sector in 2021? 2020 was a year full of challenges and uncertainties. However, one sector that saw a spiking growth was eCommerce. Today, we will be sharing with you the top eCommerce trends that will shape the year 2021 for you. So, let’s dive […]

Ever wondered why Salesforce is so popular among Shopify retailers? Well, not just because it has the world’s #1CRM software but there is much more to it. Today, we will be talking about Salesforce Commerce Cloud and how it helps Shopify retailers generate more revenue and boost productivity. What is Salesforce Commerce Cloud? Salesforce Commerce […]

2020 was one year that has changed retail customer experience drastically. Whenever we had those emergency lockdowns, one thing that was in demand was GROCERY! But how did we get in there? How did we get the confidence of buying things despite knowing that we are amid a pandemic? So, knowing the health concerns, ways […]

We all know that Salesforce has the world’s best CRM software that can take any business to the next level. But what are these things in its customer relationship management software that are loved by Shopify store owners around the world. Today, we are going to tell you things shopify owners love about salesforce. The […]

As we know that Christmas and New year is just around the corner, people are going to shop a lot during this season. According to Adobe Analytics, In US Black Friday 2020, consumers spent about $9.0 billion, an increase of 21.6% over the past year. Also, Global online sales rise by 43% for September 2020 […]

Shopify is one of the best eCommerce platforms that allows a business or a start-up to sell anywhere. But with that comes a huge responsibility of managing the customer data. The solution for that is integrating your Shopify store with Salesforce. Shopify is now the leading eCommerce platform designed for businesses of all sizes. It […]

Salesforce has numerous features that help a business outshine its performance but most importantly, it has the world’s #1 CRM. The Salesforce Commerce Cloud helps a business grow its brand, uncover new opportunities, and efficiently convert more customers. This seamless and user-friendly e-commerce platform helps a business create smart and integrated buying experiences across various […]